126. Which of the following is not a generic competitive strategy that can be used to gain competitive advantage?
a) Lower cost
b) Differentiation
c) Focus strategies
d) Increased advertising
127. Studies that measure the impact that a mass merchandiser like Wal-Mart has on small retailers have shown that small stores usually
a) Go out of business
b) Stay in business but make minor profits
c) Outperform Wal-Mart
d) Benefit as long as they stock different merchandise
128. An advantage does not necessarily have to be in the __________. It may come from anything the business does.
a) Market
b) Product
c) Economy
d) Customer's tastes
129. ________ research offers a way to answer questions about the customers’ changing wants and needs.
a) Market
b) Competitive
c) Internal
d) Operations management
130. The products and services that people like and dislike at any particular time are shaped by
a) One or two major influences
b) Usually ten influences
c) Hundreds of identifiable influences
d) Hundreds of unidentifiable influences
131. In order to write effective goals, which of the following factors must be considered?
a) Goals should be written in terms of actions.
b) Goals should be measurable.
c) Goals should be difficult to accomplish.
d) Goals should have no definite time period for completion.
132. Cindy owns a flower shop, and her primary goal is to increase sales in the current fiscal year. This goal can best be described as
a) Measurable
b) Challenging, yet attainable
c) Communicated with everyone in the company
d) Written with a time frame for achievement
133. Which of the following was not cited as a key point in the Hardball Manifesto?
a) Focus relentlessly on competitive advantage.
b) Strive for “extreme” competitive advantage.
c) Exploit people's will to win.
d) There are no boundaries.
134. A business-level goal describes
a) Who the small business owner is and what the business is
b) The performance desired from specific departments
c) A plan of action that details how plans will be accomplished
d) What the overall business should accomplish
135. A function-level goal describes
a) Who the small business owner is and what the business is
b) The performance desired from specific departments
c) A plan of action that details how plans will be accomplished
d) What the overall business should accomplish
136. A strategy describes
a) Who the small business owner is and what the business is
b) The performance desired from specific departments
c) A plan of action that details how plans will be accomplished
d) What the overall business should accomplish
137. According to Figure 3.7 in the text about levels of goals, which is the top level of the pyramid?
a) Departmental strategies
b) Departmental goals
c) Business goals
d) Mission statement
138. What type of planning addresses operational growth?
a) Strategic planning
b) Business planning
c) Ethical planning
d) Financial planning
139. In Scenario 3-1 above, which level of the social responsibility pyramid would Milton Friedman maintain Betty should be most concerned with?
a) Economic responsibility
b) Legal obligations
c) Ethical responsibility
d) Philanthropic goodwill
140. In Scenario 3-1 above, which level of the social responsibility pyramid is Betty concerned with when she is preparing food?
a) Economic responsibility
b) Legal obligations
c) Ethical responsibility
d) Philanthropic goodwill
141. In Scenario 3-1 above, besides providing her customers with the best service possible, Betty is also interested in the rest of their trip. Which level of the social responsibility pyramid addresses this aspect of her business?
a) Economic responsibility
b) Legal obligations
c) Ethical responsibility
d) Philanthropic goodwill
142. In Scenario 3-1 above, the sponsorship of the soccer team would fall under which level of social responsibility?
a) Economic responsibility
b) Legal obligations
c) Ethical responsibility
d) Philanthropic goodwill
143. In Scenario 3-1 above, Betty's competitive advantage would be which of the following?
a) The bed and food she provides
b) The sponsorship of the soccer team
c) The extra services she provides her guests
d) The strictness with which she adheres to food preparation
144. In Scenario 3-2 above, keeping current with the new technologies and the cash flow problem are examples of which environment?
a) External environment
b) Internal environment
c) Economic environment
d) Technological environment
145. In Scenario 3-2 above, Terry's new competition and his potential customer referrals are examples of which environment?
a) External environment
b) Internal environment
c) Economic environment
d) Technological environment
146. In Scenario 3-2 above, an increase in interest rates seems very likely in the future. This will severely affect Terry's cash flow problems. This is an example of a threat from which of the following environments?
a) Economic environment
b) Legal/regulatory environment
c) Sociocultural environment
d) Competitive environment
147. In Scenario 3-2 above, Terry is seriously considering dropping his hourly fee. He is doing this in response to which environment?
a) Economic environment
b) Legal/regulatory environment
c) Sociocultural environment
d) Competitive environment
148. In Scenario 3-2 above, considering the business that Terry is pursuing, which of the following environments must he pay close attention to?
a) Economic environment
b) Legal/regulatory environment
c) Competitive environment
d) Technological environment
149. Discuss the relationship between social responsibility, ethics, and strategic planning.
150. Compare and contrast the four levels depicted in the pyramid of social responsibility.
151. List and describe the four areas of laws that regulate business activity.
152. Discuss the importance of a code of ethics for a business.
152.Describe the importance of a mission statement to a business.
154. Define competitive advantage and explain two core ideas that are valuable in defining competitive advantage.
155. List and describe at least five areas of comparison that may be included in a competitive analysis.
156.Explain three of the five basic forces of competition that exist within every industry.
157. Describe three benefits of gaining a competitive advantage.
157.Explain in detail one strategy by which a business could gain a competitive advantage.
159. Describe three components of well-written goals.