3.3. Analyze the sampling method.
1. The administration of a large university is interested in learning about the types of
wellness programs that would interest its employees. Suppose that there are five
categories of employees (administration, faculty, professional staff, clerical and
maintenance) and the university decides to randomly select ten individuals from each
category. This sampling plan is called
A. Simple Random Sampling
B. Stratified Sampling
C. Cluster Sampling
D. Systematic Sampling
E. Convenience Sampling
3.3. Analyze the sampling method.
2. The administration of a large university is interested in learning about the types of
wellness programs that would interest its employees. Suppose that the university
randomly selects a school (e.g., the Business School) and surveys all of the individuals
(administration, faculty, professional staff, clerical and maintenance) who work in that
school. This sampling plan is called
A. Simple Random Sampling
B. Stratified Sampling
C. Cluster Sampling
D. Systematic Sampling
E. Convenience Sampling
3.2. Analyze the sampling method.
3. ASW, a regional shoe chain, has recently launched an online store. Sales via the
Internet have been sluggish compared to their brick and mortar stores, and management
wants to survey its regular customers about potential concerns regarding the security of
online transactions. Suppose that ASW’s regular customers belong to a rewards program
and have a customer rewards ID number. ASW decides to randomly select 100 numbers.
This sampling plan is called
A. Simple Random Sampling
B. Stratified Sampling
C. Cluster Sampling
D. Systematic Sampling
E. Convenience Sampling
3.3. Analyze the sampling method.
4. ASW, a regional shoe chain, has recently launched an online store. Sales via the
Internet have been sluggish compared to their brick and mortar stores, and management
wants to survey its regular customers about potential concerns regarding the security of
online transactions. Suppose that ASW has an alphabetized list of regular customers who
belong to their rewards program. After randomly selecting a customer on the list, every
25th customer from that point on is chosen to be in the sample. This sampling plan is
called
A. Simple Random Sampling
B. Stratified Sampling
C. Cluster Sampling
D. Systematic Sampling
E. Convenience Sampling
3.2. Identify population, sample, sampling frame and parameter.
5. ASW, a regional shoe chain, has recently launched an online store. Sales via the
Internet have been sluggish compared to their brick and mortar stores, and management
wants to survey its regular customers about potential concerns regarding the security of
online transactions. All regular ASW customers is known as the ________ of the study.
A. parameter
B. statistic
C. target population
D. sampling frame
E. sample
3.2. Identify population, sample, sampling frame and parameter.
6. ASW, a regional shoe chain, has recently launched an online store. Sales via the
Internet have been sluggish compared to their brick and mortar stores, and management
wants to survey its regular customers about potential concerns regarding the security of
online transactions. Which of the following is the parameter of interest in the ASW
study?
A. all regular ASW customers
B. % of regular ASW customers who have concerns about online security
C. ASW customers who belong to the rewards program
D. % of ASW customers who belong to the rewards program that don’t shop online
E. none of the above
3.5. Identify bias.
7. ASW, a regional shoe chain, has recently launched an online store. Sales via the
Internet have been sluggish compared to their brick and mortar stores, and management
wants to survey its regular customers about potential concerns regarding the security of
online transactions. One member of the management team at ASW suggests that their
survey could be conducted online. Customers logging on to the online store would be
asked to take a few minutes to complete the survey and would be offered a coupon as
incentive to participate. Which of the following statements is true?
A. This is a voluntary response sample.
B. This would result in an unbiased random sample.
C. This would result in a biased sample.
D. Both A and B
E. Both A and C
3.2. Identify population, sample, sampling frame and parameter.
8. A consumer research group is interested in how older drivers view hybrid cars.
Specifically, they wish to assess the percentage of drivers in the U.S. 50 years of age or
older who intend to purchase a hybrid in the next two years. They selected a systematic
sample from a list of AARP (American Association of Retired Persons) members.
Based on this sample, they estimated the percentage to be 17%. The sampling frame for
this study is
A. all drivers in the U.S. 50 years of age or older
B. 17%
C. the list of AARP members
D. how older drivers view hybrid cars
E. none of the above
3.2. Identify population, sample, sampling frame and parameter.
9. A consumer research group is interested in how older drivers view hybrid cars.
Specifically, they wish to assess the percentage of drivers in the U.S. 50 years of age or
older who intend to purchase a hybrid in the next two years. They selected a systematic
sample from a list of AARP (American Association of Retired Persons) members.
Based on this sample, they estimated the percentage to be 17%. Which of the following
statements about this study is true?
A. 17% of all U.S. drivers 50 years of age or older intend to purchase a hybrid in the
next two years.
B. 17% is a parameter.
C. 17% is a statistic.
D. Both A and B
E. Both A and C
3.4. Identify bias.
10. Which of the following survey questions is leading?
A. Given the prevalence of identity theft, are you reluctant to provide credit card
information online?
B. Are you confident that any information you provide online is secure?
C. Are you concerned about the security of online transactions?
D. Both A and B
E. Both B and C